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The color specialists at Shaw are constantly traveling and researching to provide the best of the best color palettes from which to choose. Your floor can be either the artwork or the canvas for the art. Although beige is an easy choice for anyone, dramatic reds, dark rich chocolates, contemporary grays or serene blues can set the scene for whatever you'd like your room to become. Within 30 seconds, the human eye and human brain make a decision to purchase a product, any product, based on color alone.